Digital Marketing
HVAC Digital Marketing That Counts Booked Jobs
HVAC digital marketing built around booked jobs: SEO, AI search visibility, AI answering, and websites. Transparent pricing, month-to-month.
One agency, one trade, one metric: jobs on the board. SEO, AI search visibility, AI call answering, and websites — for the 1–10-truck HVAC shops the big agencies filter out.
HVAC Foundry runs digital marketing for US HVAC companies: SEO, AI search visibility, AI call answering, and lead-generating websites. Built for 1–10-truck owner-operators. Every engagement is priced publicly, runs month-to-month, and reports one number that matters — booked jobs from the channels we manage.
What does HVAC digital marketing include in 2026?
HVAC digital marketing now spans two battlegrounds: the Google results your market has fought over for a decade, and the AI answers layered on top of them. IBISWorld counts 120k HVAC contractor businesses competing in a $159.4bn US industry — and per Scorpion's 2026 national study, 22% of homeowners now use AI tools such as ChatGPT to research or find recommendations when they need a contractor.
You've probably heard a version of this pitch before, paid the retainer, and gotten a monthly PDF about "impressions." We build for the other outcome: four services, each with a page that says exactly what you get, and reporting that counts booked jobs, not sessions.
| Service | What it does | The page that prices it |
|---|---|---|
| HVAC SEO | Ranks your service and city pages where homeowners still search Google | HVAC SEO retainers |
| AI search optimization | Makes your company visible and measurable in ChatGPT, Perplexity, and Google AI answers | AI search program |
| AI answering | Answers every call 24/7, books jobs, triages emergencies | AI answering service |
| Website builds | A fast site that turns visitors into calls — and that you own outright | HVAC web design |
Which service fixes your actual problem?
Start from the symptom, not the service list.
- "The phone doesn't ring enough." Visibility problem → SEO plus the AI search program. What HVAC SEO should cost across the market is covered honestly in our HVAC SEO cost breakdown.
- "The phone rings and we miss half of it." Capture problem → 24/7 AI phone coverage pays back fastest; it's most shops' cheapest first fix.
- "People visit the site and don't call." Conversion problem → a website rebuild before you spend another dollar driving traffic to the current one.
- "All three." That's what the bundled plans on our pricing page are for — sequenced so the conversion floor is fixed before the traffic spend starts.
How does an engagement run?
- Strategy call (free, 30 minutes). You bring your numbers; we tell you which of the four problems you actually have — including when the answer is "don't hire us yet."
- Baseline audit (week 1–2). Rankings, AI visibility, call handling, site conversion — documented before we touch anything, so month six has an honest comparison point.
- Fix the floor first. Answering and site conversion before traffic. Traffic into a leaky funnel is the most common way HVAC marketing budgets die.
- Build visibility. SEO and AI search work ship monthly, itemized — content written, links earned, fixes deployed, all listed on the invoice.
- Report booked jobs monthly. Call recordings and tracked numbers tie jobs to channels. When a channel underperforms, the report says so and the budget moves.
What does HVAC digital marketing cost?
Publicly, because you shouldn't need a sales call to learn a price. For context: Hook Agency — one of the few competitors that also publishes prices, and a strong agency we credit for that transparency — starts SEO at $2,800/mo, with websites at $12K–$24K split over 12 months (verified August 2026). Good fit if you're bigger; our tiers are built for the 1–10-truck shop.
| Plan | Monthly | What's in it |
|---|---|---|
| Foundation | $1,495/mo [OWNER: confirm pricing] | SEO + AI-search essentials, monthly AI-visibility report |
| Growth | $2,495/mo [OWNER: confirm pricing] | + content program, review engine, AI answering |
| Market Leader | $3,995+/mo [OWNER: confirm pricing] | Full stack + quarterly original data study |
| Website build | $3,500 template / $7,500 custom, or $500/mo × 12 [OWNER: confirm pricing] | You own the site either way |
| AI answering (standalone) | ~$495/mo [OWNER: confirm pricing] | No retainer required |
Month-to-month, every tier. No 12-month contracts. Full detail on the pricing page.
What we don't sell
- PPC management. We don't run Google Ads — it's a legitimate channel, and plenty of agencies do it well; it just isn't our craft, and we won't bill you to learn it.
- AI citation guarantees. Nobody controls what ChatGPT recommends. We sell the input work and a measured monthly report, never "we'll get you into ChatGPT."
- Long-term contracts. Retention should come from results, not paperwork.
- Other trades. HVAC only. When we compare agencies in our ranked review of HVAC SEO companies, the methodology is published — including where competitors beat us.
Who's behind this?
[OWNER: supply founder identity, real credentials, and headshot via inputs.md — this section ships empty rather than invented.]
Client results: [OWNER: real case studies and reviews required — supply evidenced before/after data and permissioned testimonials via inputs.md; no placeholder logos, no fabricated numbers.]
Frequently asked questions
Do you work with smaller HVAC shops?
Yes — deliberately. The best-known HVAC agencies price at monthly floors like Hook Agency's published $2,800 SEO minimum; the 1–10-truck owner-operator those floors exclude is exactly who our tiers are priced for.
Do you require contracts?
No. Every plan is month-to-month. If the reporting can't justify the next month, cancel.
Do you run Google Ads or Local Services Ads?
No. We sell SEO, AI search visibility, AI answering, and websites — and we'll say so when paid ads are the better first spend for your situation.
Why HVAC only?
Depth beats breadth: seasonality, emergency-call economics, maintenance-agreement math, and the vocabulary homeowners actually use are trade-specific. Specialists compete on knowing them cold.
What should I buy first?
Whichever fixes your bottleneck — the strategy call exists to find it. As a rule: capture (answering) before conversion (website) before visibility (SEO + AI search), because each layer multiplies the one below it.
How fast will I see results?
Answering pays back immediately; a website rebuild in weeks; SEO and AI visibility compound over months. Anyone quoting a universal timeline is guessing — we baseline first, then report against it.
Bring your numbers to a strategy call. Thirty minutes, no pitch deck, and if the honest answer is "you don't need an agency yet," you'll hear that too.
See it against your market's numbers.
A 30-minute strategy call with your market's real data. No pressure, no 12-month contracts.
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